Mackisen Cookie Policy
Last Updated: January 3, 2023
Mackisen ("we," "us," or "our") is committed to respecting your privacy and being transparent about how we
use cookies and similar technologies on our website. This Cookie Policy explains what cookies are, how and
why we use them for our business operations, service improvement, and marketing purposes, and how you can
manage your cookie preferences. We also outline our use of third-party cookies (e.g. from analytics and
advertising partners), our approach to user consent (cookie banners/pop-ups), data retention and security
practices for information collected via cookies, and our compliance with global cookie laws (such as the EU’s
GDPR and California’s CCPA). By using the Mackisen website, you acknowledge that you have read and
agreed to this Cookie Policy, but where required, we will always seek your explicit consent for non-essential
cookies first.
What Are Cookies?
Cookies are small text files or pieces of data that are placed on your computer or mobile device when you visit
a website. These files enable the website to recognize your device and remember certain information about
your visit – for example, your preferences or login status – over a period. In practical terms, cookies help
websites function properly or more efficiently and provide useful information to site owners (such as analytics
data).
Cookies generally serve to improve your browsing experience by remembering actions and preferences (like
language, font size, or other settings) so you don’t have to re-enter them whenever you return to the site. Some
cookies also allow us to track how you interact with our site so we can personalize content or ads and enhance
our services. Cookies do not give us access to anything on your device beyond the specific data they store.
In addition to cookies, we may use similar tracking technologies such as pixels, web beacons, or local storage.
For simplicity, we refer to all these as “cookies” in this policy. In some cases, cookies may collect information
that can be considered personal data (for instance, an IP address or a user identifier). Such cookie-derived
information can become personal information if combined with other data that identifies you. We treat any
personal data collected via cookies with the same care as other personal information – in line with our Privacy
Policy and applicable laws.
Why We Use Cookies
We use cookies to support the core functions and goals of our website and services. This includes:
Business Operations (Strictly Necessary Uses): Enabling critical website features and basic operations that are
essential for the site to work correctly (such as page navigation, secure login, or remembering items in a
shopping cart). These cookies ensure our site functions as expected and you can access services securely.
Service Improvement (Analytics & Performance): Understanding how visitors use our website, so we can
improve its performance, content, and user experience. Cookies in this category collect anonymous data about
site traffic, pages viewed, errors encountered, and other analytical information. We analyze these insights to
refine our services and better meet user needs.
Functionality and Preferences: Remembering your choices and preferences to provide a more personalized
experience. These cookies allow our site to recall settings you have selected across visits. By using these, we
can tailor our content and features to you, making your interactions with our site smoother and more
convenient.
Marketing and Advertising: Helping us reach and communicate with our clients and prospects through targeted
content. Advertising cookies collect information about your browsing habits and use of our site to show you
relevant advertisements. They also help measure the effectiveness of our marketing campaigns. We use these
cookies to engage our global clientele responsibly, ensuring our marketing messages are meaningful rather
than intrusive.
By leveraging these cookies, Mackisen can operate efficiently, continually improve its services, and provide
content that is relevant to our audience. Importantly, we do not use cookies to collect sensitive personal
information or to sell your data to third parties. Our use of cookies is intended to be transparent and beneficial
to our users’ experience.
Clarification and Notice:
By accepting the Cookie, you accept Mackeson’s Term and Condition, Service Conditions and as well as our
Privacy Policy.
Types of Cookies We Use
For clarity, we have categorized the cookies that may be used on the Mackisen website into the following
types:
Strictly Necessary Cookies: These cookies are essential for the website to function properly and cannot be
switched off in our systems. They are usually only set in response to actions made by you, such as logging in,
adjusting privacy settings, or filling in forms. The information collected by strictly necessary cookies relates to
the operation of our site. Without these cookies, certain services you have asked for cannot be provided.
Because they are vital for the site’s basic operation, you cannot opt out of strictly necessary cookies via our
consent banner or preferences. If you disable these cookies via your browser, portions of our site may not work
correctly.
Analytics/Performance Cookies: These cookies collect aggregated information about how visitors use our
website – for instance, which pages are visited most often, how users move around the site, and if they
encounter error messages on certain pages. Analytics cookies do not collect information that identifies you
personally. We use this data for statistical analysis to understand website traffic and usage patterns, allowing
us to improve our website’s performance and your experience.
Functionality Cookies: These cookies allow our website to remember choices you make and provide enhanced,
more personal features. They may be set up by us or by third-party providers whose services we’ve added to
our pages. The information stored by functionality cookies can include things like your site preferences, login
status, or other customizations. These cookies significantly improve your user experience by providing more
tailored and convenient interaction.
Advertising (Targeting) Cookies: These cookies are used to deliver content that is more relevant to you and
your interests. They may be set through our site by our advertising and marketing partners to collect
information about your browsing habits and usage of our site. They perform functions like preventing the same
advertisement from continuously reappearing, ensuring ads are displayed properly, and in some cases selecting
advertisements based on your inferred interests. They also help us measure the effectiveness of our ads. While
these cookies can track your visits, they do not store directly identifiable personal information. We do not
share your personal data with third-party advertisers without your consent, and we do not sell your information
to third parties.
Provision for Future Technologies: As web technology evolves, we may utilize newer forms of cookies or
tracking under these same categories. If so, we will update this policy to describe their use.
Third-Party Cookies and Tools
In addition to cookies that we set ourselves, our website uses cookies set by third parties. These cookies enable
third-party features or functionality to be provided on or through the website.
Here are the key third-party services that may set cookies through the Mackisen website:
Google Analytics: Used to collect information about how users interact with our site. Cookies set by Google
gather data such as pages visited, time spent on the site, and interactions with our content. This information is
reported to us in aggregate form. Google may use the data for its own purposes; however, we do not receive
personal identifiers through these reports. You can opt out of Google Analytics by using the official Google
Analytics Opt-out Browser Add-on.
LinkedIn Insight Tag and Analytics: Allows us to track visits from LinkedIn and measure the effectiveness of
our LinkedIn ads. Data collected may include your LinkedIn user ID or metadata about your visit. This helps
us analyze our audience and retarget ads on LinkedIn’s platform. Information is governed by LinkedIn’s
Privacy and Cookies Policy.
Meta (Facebook) Pixel: Helps us track conversions from Facebook/Instagram ads and remarketto users. Data
collected may include your Facebook user ID and the pages you visited. We use this to measure ad
performance and improve our marketing. You can control how Facebook uses data to show you ads in your
Facebook ad preferences.
CRM and Marketing Automation Tools: We may use CRM or marketing automation platforms (e.g., HubSpot,
Salesforce Pardot) that use cookies to track user interactions with our site. These cookies allow us to
personalize your experience and analyze engagement with our communications. Data collected is used strictly
for internal purposes.
Managing and Disabling Cookies
You have the right to control how cookies are used on your device:
Browser Settings: Most web browsers allow you to refuse new cookies, delete existing cookies, or notify you
when new cookies are set. Each browser has different steps to manage cookies.
Site Cookie Preferences: If our website offers a cookie consent tool, you can use that to manage which
categories of cookies you consent to. You can revisit and change these preferences at any time.
Do Not Track and Global Privacy Controls: Some browsers and tools offer settings that communicate your
privacy preferences to websites. Where legally required, we honor known global opt-out signals.
User Consent and Cookie Banner
When you first visit our website, you will be presented with a cookie consent banner. This banner gives you
options to accept or manage your cookie preferences.
Explicit Consent (Opt-In): In jurisdictions that require explicit consent, our banner will ask you to accept
cookies before they are deployed. You can choose which categories of cookies to consent to.
Implied Consent (Opt-Out Model): In some regions, regulations allow an opt-out model. In these cases, our
banner informs you and provides a way to opt out. We provide a clear option to manage your preferences.
Cookie Preferences Accessible Anytime: You can change your consent decision at any time through a
persistent link or icon labeled "Cookie Settings" on our site.
Data Retention and Security for Cookie Information
Data Retention: Cookies have varying lifespans. Some last only as long as your browser session; others remain
until deleted. We do not retain cookie data longer than necessary to fulfill the purposes described. We
periodically review cookies and purge outdated ones.
Security Measures: We take security seriously and protect data collected via cookies using appropriate
technical and organizational measures. While no method is 100% secure, we continually update our practices
to align with industry standards.
Global Operations and Compliance with Cookie Laws
We comply with global cookie laws, including GDPR (EU), CCPA (California), and Law 25 (Quebec), among
others. Our website is designed to offer cookie preference controls to all users, regardless of location. We
continuously monitor changes in privacy and cookie regulations and update our practices accordingly.
Updates to This Policy
We may update this Cookie Policy periodically. Any changes will be posted on this page with an updated
"Last Updated" date. For material changes, we may take additional steps such as placing a notice on our
website or obtaining consent where legally required.
Contact Us
If you have any questions or requests regarding this Cookie Policy, please contact us:
Email: info@mackisen.com
We aim to respond to inquiries promptly and ensure that your cookie-related privacy rights are respected.